Today people watch the advertisments on television and it creates a general dissatisfaction with what they already have. They want new and they want it now. Being able to borrow some or even all of the money is the answer. Restrictions on the percentage you can borrow, for example a car purchase, have been gradually reduced.
Back in the 70′s , the use of credit cards began to take hold. As I remember Barclaycard were the first to appear back in the 1960s. Whilst not actually being a loan, it did mean that if you could not afford to pay the entire amount of credit at the end of the month, you could postpone making the full payment over several months by just paying a minimum amount.
There was also the fact that people felt uncomfortable owing money. It was not how their parents or granparents had lived. It took a while to get used to their new found debt but as their relatives and friends fell into the same “trap”, it no longer felt odd. It could be talked about and discussed, not such a taboo subject.
Every avenue that the lending companies could make money from was persued, effectively milking the system, with no regards for the consequences.
Now it’s not uncommon for students to leave University with not just a degree, but unfortunately laden with debt of somewhere around £25000, which they will have incurred during their college or university education.
The ex student is then quite used to living in debt and having left University (where most if not all of their friends will also have
similar debts), they carry on in life amassing more loans and greater debts. Good news for the banks.
The crunch comes when the debtor can’t afford to continue with the payments, so they lose their house or their car is repossessed.
Rest assured that the lending companies will have a contingency plan now that the “bad times” have come along. They can afford to have some loans go bad. The good ones will well support these. The banks will never lose out.


August 25th, 2011
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